It might be easier to just shut down adx – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.

US v. Google redux: all the news from the ad tech trial

See all Stories

Posted
L
Lauren Feiner
“It might be easier to just shut down AdX.”

Craycroft made this suggestion after testifying that potential buyers for AdX from Big Tech or existing ad exchanges could create new competition concerns. Brinkema picked up on this idea, asking, “why is that not a very simple and elegant solution?” Craycroft said it could be, but AdX offers some additional benefits.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. Alex Jones has uncovered another massive conspiracy
  2. 360-degree cameras have a new superpower
  3. The US gets the worst phones
  4. You’re about to feel the AI money squeeze
  5. Musk vs. Altman is here, and it’s going to get messy

More in Policy

The Trump phone still isn’t realThe Trump phone still isn’t real
A new Republican privacy bill could be ‘worse than no standard at all’A new Republican privacy bill could be ‘worse than no standard at all’
Elon Musk and Sam Altman’s courtroom brawl could burn it all downElon Musk and Sam Altman’s courtroom brawl could burn it all down
US arrests soldier who allegedly made $400K on Maduro Polymarket betsUS arrests soldier who allegedly made $400K on Maduro Polymarket bets
Brendan Carr’s war on wokeness targets inclusive children’s televisionBrendan Carr’s war on wokeness targets inclusive children’s television
Democrats want to ban ICE from turning warehouses into detention centersDemocrats want to ban ICE from turning warehouses into detention centers

Top Stories