A french regulators attempt to open ad tech competition failed – Breaking News & Latest Updates 2026
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US v. Google redux: all the news from the ad tech trial

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Lauren Feiner
A French regulator’s attempt to open ad tech competition failed.

Equativ CEO Arnaud Creput testified the French order “had no impact at all” on publisher ad server competition. That was partially because the three year remedies period was too short for publishers to execute a complex move. The DOJ wants a ten year monitoring period.

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