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The sports world has always been at the leading edge of technological progress. Athletes dominate the list of most-followed celebrities across social platforms. Teams and players have used everything from video games to fitness trackers to AI in order to get an edge over their competition. Nothing has shaped the future of TV more than the bidding wars over live events like the Super Bowl or the 2024 Summer Olympics in Paris. You’ve seen Microsoft’s Surface tablets thrown all over NFL sidelines, VR cameras promising a courtside view of the NBA Finals, and shoes that make marathon runners even faster somehow. From VAR and robotic umpires to hyperrealistic Formula One simulators and league-affiliated esports, the future of sports is as much a story about technology as it is about wins and losses. It’s taking place across sports, across the globe, and at record-breaking speed.

Thomas Ricker
Thomas Ricker
Peacock will stream all 104 World Cup matches in Dolby Vision, Atmos… and Spanish.

Telemundo’s live feed on Peacock will apparently be the first commercial deployment of the efficient Dolby AC-4 codec by a streaming platform, promising immersive stadium sound that shouldn’t overload the network. Peacock will also be streaming the World Cup in 4K and 1080p HDR, according to Dolby spokesperson Andrea Villarreal.

Update and correction: Peacock will stream the games in 4K and 1080p HDR, but won’t offer personalized audio controls as previously stated.

Roids were all the rage at the Enhanced Games

On the ground at the invite-only ‘Steroid Olympics’ in Vegas, where the athletes are the experiment.

Victoria Song
Jay Peters
Jay Peters
It’s time for The Show.

MLB The Show Mobile, a mobile version of Sony’s baseball franchise, has officially been released worldwide (except in Japan) on iOS and Android. In the game, you put make a team from player cards (“including current stars and all-time greats”) and then use that deck in solo and multiplayer modes.

Sony soft-launched the game late last year.

Andrew J. Hawkins
Andrew J. Hawkins
Who brings a laptop to the Eastern Conference Finals?

Knicks fans are certainly an eccentric bunch. One of them felt the need to bust out his laptop to record himself celebrating outside Madison Square Gardens after the Knicks swept the Cleveland Cavaliers. Hope it wasn’t a work laptop!

Andrew Liszewski
Andrew Liszewski
Apple will broadcast a soccer game this weekend shot entirely with iPhone 17 Pros.

The Major League Soccer match between the LA Galaxy and Houston Dynamo FC will stream live on Apple TV this Saturday and will be the first “major professional live sporting event broadcast” captured entirely using iPhones, according to Apple.

iPhones were first used to capture parts of a live MLB game between the Red Sox and Tigers last year. Here’s what their setup looked like then.

Richard Lawler
Richard Lawler
Apple Sports adds more countries and features ahead of the World Cup.

Apple’s dedicated sports app (where betting odds may be on by default until you turn them off) has expanded to 90 new markets. Apple also says that new features include a tournament bracket view for the World Cup stages, visual formations of each starting lineup, and one-tap links to Apple News coverage.

Simulated screenshots of the Apple Sports app
Image: Apple
Emma Roth
Emma Roth
Netflix will host the NFL’s first “Thanksgiving eve” game.
  • Season opener in Australia: 49ers vs. Rams
  • Thanksgiving eve: Packers vs. Rams
  • Two Christmas Day games
  • Week 18
Richard Lawler
Richard Lawler
Fubo’s subscriber numbers dropped once football season ended.

Fubo TV’s earnings seem to show the impact of the NFL, as the Q2 subscriber count dropped from 6.2 million at the end of 2025 to 5.7 million three months later, which is fewer than the 5.9 million subscribers it had at the same time last year. Still, revenue was up one percent.

And in AI news, an assistant is in the works for Roku, Apple TV, and mobile this fall:

The Company is developing an AI Assistant that will enable customers to search their DVR’d content for sports on the Fubo platform through casual conversation (rather than voice commands).

Richard Lawler
Richard Lawler
DOJ assault on the NFL could end the Packers as we know them.

A Milwaukee news report focuses on fan response to the Packers sounding the alarm over a reported antitrust investigation into the NFL’s broadcast deals with streaming platforms, which happened to pop up around the same time as Florida’s push against the “Rooney Rule” for coach hiring. FCC chair Brendan Carr said the FCC might investigate, too, but the team says the current profit-sharing setup is what makes a small market like Green Bay viable.

Richard Lawler
Richard Lawler
Porsche cars will run a classic Apple livery this weekend at Laguna Seca.

While Apple TV broadcasts F1 action from Miami over the next few days, a throwback celebrating the company’s 50th birthday will be on two 963s run by Porsche Penske Motorsport competing in an IMSA event at Laguna Seca. They probably don’t have CarPlay inside, but the look is a reference to one that started running on a Porsche back in 1980.

Two Porsche 963 LMDh cars in Apple livery
A Porsche race car in Apple livery running at Le Mans in 1980.
A Porsche race car in Apple livery running at Le Mans in 1980.
1/8Image: Porsche AG
Jay Peters
Jay Peters
Seahawks fans: Are we Cooked?

Outgoing Apple CEO Tim Cook and current Meta CEO Mark Zuckerberg are considering bids for the Seattle Seahawks, Front Office Sports reports.

Paul Allen’s estate began the sale process for the NFL team in February after this year’s Super Bowl win. (Go Hawks, that was a great game.)

Terrence O'Brien
Terrence O'Brien
Two racers break the two-hour barrier in London Marathon.

Sabastian Sawe was first to cross the finish, setting a new world record with a time of 1:59:30. Yomif Kejelcha wasn’t far behind, finishing in 1:59:41, making him the second man to run a sub-two-hour marathon. Nike targeted this goal in 2016 with Breaking2, but couldn’t quite reach it, as Eliud Kipchoge won in 2:00:25.

Terrence O'Brien
Terrence O'Brien
A humanoid robot just ran a half-marathon faster than any human.

It finished the 21.1-kilometer race in 50 minutes and 26 seconds. The world record was set just a month ago by Jacob Kiplimo, at 57 minutes and 20 seconds. More impressively, when this race was held last year, the winning robot finished in 2 hours, 40 minutes — a stunning improvement.

Correction April 19th: An earlier version used the wrong unit of measurement. A half-marathon is 21.1 kilometers, or 13.1 miles.

Terrence O'Brien
Terrence O'Brien
Steph Curry might be teasing a screenless Fitbit in plain sight.

The first hint was a sponsored Instagram post on March 31st. But Curry has been spotted wearing the mysterious device (possibly dubbed “Google Fitbit Air”) in a video from Sotheby’s, and it even made an appearance in a behind-the-scenes clip way back from All-Star weekend. We don’t know much, but it looks like Google is getting ready to take on Whoop.

A screenless wearable on the wrist of Steph Curry.
Screenshot
Screenshot: Droid Life
Mia Sato
Mia Sato
Madison Square Garden surveillance state.

A new Wired investigation details the lengths Jim Dolan, owner of the New York Knicks and venues like MSG and the Las Vegas Sphere, goes to to spy on perceived enemies, fans, and critics. The vast surveillance apparatus includes dossiers, social media posts, and facial recognition tech.

Last year I wrote about one fan who believes a t-shirt design he had made resulted in a lifetime ban from Dolan’s venues — and that facial recognition picked him out of the crowd.

Mia Sato
Mia Sato
Happy Opening Day to all who celebrate.

Baseball is back this week and we’ve already got the afterglow of a great World Baseball Classic, an upcoming Heated Rivalry-themed game night, and Netflix completely missing the first-ever robot ump challenge because they cut away to a mid-game interview. It’s a long season — can MLB keep the momentum going?

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Richard Lawler
Richard Lawler
The MLB creates a distraction from last season’s betting scandal by cutting a deal with Polymarket.

Their partnership, reportedly worth up to $300 million over three years, includes giving Polymarket “access to Official League Data from Sportradar, MLB’s exclusive global distributor of data for prediction markets.”

This is after Emmanuel Clase de la Cruz and Luis Leandro Ortiz Ribera were indicted in November over allegedly rigging bets on pitches.

Richard Lawler
Richard Lawler
Beats and Nike team up for a pair of Powerbeats Pro 2 earbuds.

When Victoria Song reviewed the Beats Powerbeats Pro 2, she found a lot to like about their slimmer ear hook and wireless charging, even before their iOS 26 upgrade. Now, Beats is launching this color-splashed collaboration, which is at least bright, even if it lacks the internal hardware updates of Apple’s new AirPods Max headphones.

They’ll go on sale on Nike.com, Apple.com, and other stores on Friday, March 20th, for $249.99.

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Promotional image of the Nike Powerbeats Pro 2
Image: Beats
Thomas Ricker
Thomas Ricker
Adidas’ 3D-printed sneakers grow laces.

The Climacool sneakers I reviewed last year are now available in an all-white colorway, complete with ghost stripes and white laces. The $160 Climacool Laced kicks are 15 percent lighter, thankfully, and available to buy worldwide from adidas.com and via the Adidas app. The $140 slip-ons are back in stock too.

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

1/6Image: Adidas
How MLB can make baseball relevant on a fast-changing internet

The old sport is going all-in on chasing virality.

Mia Sato
Jay Peters
Jay Peters
Netflix will livestream a rematch between Floyd Mayweather and Manny Pacquiao.

Netflix’s latest livestreamed boxing match will take place on September 19th at the Las Vegas Sphere.

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Andrew Liszewski
Andrew Liszewski
Apple will show live F1 races in IMAX theaters.

Starting on May 3rd, 2026, five Formula 1 races, including the Miami, Monaco, British, Italian, and United States Grands Prix, will be shown in “select IMAX locations” across the country. The showings will take place in at least 50 IMAX theaters as a result of a new partnership with Apple.

Several Formula One cars appear blurry as they race past the F1 and Apple TV logos.
Apple TV is the exclusive Formula 1 broadcaster in the US.
Image: Apple
Thomas Ricker
Thomas Ricker
Curling has never been so popular.

It only took an on-camera F-bomb, accusations of cheating, and then video confirmation to get people to take interest. Is the Olympic sport that features frantic brooming having a Hawk-Eye moment?

Jay Peters
Jay Peters
Here’s a video about the amazing drone footage from the Winter Olympics.

These shots have been so cool!

Richard Lawler
Richard Lawler
Giannis Antetokounmpo claims “We all on Kalshi now.”

First, no, we’re not, and second, I’d be happier if he said he was joining the Celtics than joining the prediction markets mess, as the still-on-the-Bucks superstar says he’s “joining Kalshi as a shareholder.”

Is this better or worse than the days when every athlete was pitching an NFT scheme/scam?

Image of Giannis with a note about joining Kalshi
Image: Giannis Antetokounmpo
Andrew Liszewski
Andrew Liszewski
Golf comes to Apple Sports.

After adding tennis last June, the free Apple Sports app is introducing golf so fans can keep tabs on “official PGA Tour and LPGA Tour events.” You’ll have access to individual players’ scorecards, hole-by-hole results, and live leaderboards starting with the PGA’s WM Phoenix Open tournament this weekend.

Three iPhones showing screenshots of the Apple Sports app.
You can follow an event’s leaderboard, or focus on your favorite golfer.
Image: Apple
Dominic Preston
Dominic Preston
$7.3 million a day.

That’s how much Disney says ESPN and its sports business lost in income during the 15-day YouTube TV blackout late last year, totalling $110 million. That’s almost double the daily hit analysts had estimated at the time, and it’s just for sports, not counting any hit to ABC or Disney’s entertainment channels.

Stevie Bonifield
Stevie Bonifield
Don’t expect any Kalshi or Polymarket ads during the Super Bowl.

The NFL has added prediction markets to its list of “prohibited categories” for commercials in Super Bowl LX. However, as Front Office Sports points out, sports betting isn’t on that list. While there will be limits on the number of sports bettor ads allowed, the league seems to be drawing a distinction between the two categories.

Dominic Preston
Dominic Preston
What’s the big Whoop?

Tennis’s biggest stars keep being asked to take their Whoop trackers off at the Australian Open. The wearable is permitted by the sport’s governing bodies, but banned by the tournament, prompting frustration from player (and, um, paid Whoop ambassador) Aryna Sabalenka:

“All the tournaments I play, we wear Whoop. It’s just for tracking my health. I don’t understand why Grand Slams are not allowing us to wear it.”