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“You’re sitting at home and just taking pictures of yourself, pulling various faces.”
One of my favorite things to do on social media is to just imagine the people setting up the camera right before the video starts — because as soon as you remember they set up a camera, the whole viewing experience changes. This fun Ringer story about the rise of YouTube Face (trust me, you know the face) pulls back a lot of that artifice and dives into some of the strange workings of the internet’s biggest video platform.
The Rise of YouTube Face
[The Ringer]
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