The ice bucket challenge, a viral phenomenon in which people dump cold water on their heads to raise money and awareness for ALS research, has been moving along steadily; Mark Zuckerberg, Microsoft CEO Satya Nadella, and Twitter CEO Dick Costolo have all participated. Next up: Apple Senior Vice President Phil Schiller, apparently spending some time on a lovely beach. As part of the challenge, those who take the plunge can challenge other people, and Schiller named Apple CEO Tim Cook, meaning we could see him involved soon, too.
Bucket of ice water slowly creeping toward Tim Cook’s head
Apple exec Phil Schiller dumped water on his head for charity, then challenged the CEO
Apple exec Phil Schiller dumped water on his head for charity, then challenged the CEO
Phil takes challenge! Challenges Chris, Kim, and Tim. #IceBucketChallenge @PeteFrates3 @tim_cook @chrisodonnell #ALS pic.twitter.com/DfJIuY3hnb
— Philip Schiller (@pschiller) August 14, 2014 Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
