Oura ring 4 amazon prime day deal sale – Breaking News & Latest Updates 2026
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The Oura Ring 4 just got its first discount for Prime Day

Our favorite smart ring has received its first significant discount to date.

Our favorite smart ring has received its first significant discount to date.

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Close up of Oura Ring 4
Close up of Oura Ring 4
The Oura Ring 4 starts at $296.95, marking a new low price.
Image: Oura
Sheena Vasani
writes about tech news, reviews gadgets, and helps readers save money by highlighting deals and product recommendations for The Verge.

Smartwatches aren’t for everyone. Maybe you don’t want to wear a screen-equipped gadget to bed, or you’re just after something that’s less obtrusive. Subtlety is where smart rings like the Oura Ring 4 shine, and Prime Day has knocked down its cost. It costs $296.65 ($52.35) from Amazon, which is both its best price and first significant discount.

The fourth-generation Oura Ring brings a handful of meaningful software upgrades over its predecessor, and it’s one of the best smart rings out there. It features an accurate algorithm for tracking heart rate and blood oxygen levels, along with improved automatic activity detection. There’s no subscription required to use its basic functions, but a $5.99/month subscription is required to access advanced insights and AI-powered features.

Close up of silver Oura Ring 4 on a wooden surfaceClose up of silver Oura Ring 4 on a wooden surface

Oura Ring 4

$249$34929% off
$249

The Oura Ring 4 is slimmer and more accurate than its predecessor, while adding new AI-powered tools and longer battery life. Read our review.

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Elsewhere, the changes are subtle but notable. The ring is now slightly slimmer and rounder, available in a wider range of sizes (from 4 to 15), and made entirely from durable titanium. Battery life has also improved significantly, lasting up to seven or eight days on a single charge, compared to three to four days in previous models.

Most importantly, the Oura Ring 4 continues to excel as a sleep and recovery tracker. It also tracks light workouts, stress levels, prediction, menstrual cycles, and other essential health metrics, all while remaining discreet on your finger.

Of course, as a smart ring, it doesn’t offer some of the advanced fitness tracking features smartwatches do, and you’ll have to do without perks like push notifications and smart alarms. But if you’re a casual athlete who wants a stylish, screen-free tracker that blends seamlessly into your daily life, the Oura Ring 4 is the best smart ring available — especially while it’s on sale.

Read our Oura Ring 4 review.
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