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Inside the AI ad boom at Google and Meta.
All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT:
But the real business breakthroughs have come from targeting. It used to be that an advertiser would say, for example, “I want to target women in New York between the ages of 24 and 35.” Now it’s the opposite: Meta and Google are using A.I. to recommend customers the brands should be going after.
Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads
[The New York Times]
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