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Tesla

Founded in 2003, Tesla is the top manufacturer of electric vehicles in the US. Led by billionaire CEO Elon Musk, the automaker upended the industry with the futuristic designs and technology of the Gigafactory, the Model S sedan, the Model X SUV, the mass-market Model 3, and soon, the Model Y compact SUV and the unconventional, Blade Runner-inspired pickup Cybertruck. The company has also experienced a number of growing pains on the path to that status as a leader, including public clashes with government agencies, and it commonly faces questions about its technology, issues with its manufacturing, and the treatment of its workforce. The Verge covers all of Tesla’s product launches and ambitions, including energy generation and storage, and the push towards autonomous cars.

Richard Lawler
Richard Lawler
Elon Musk live streamed a surprise ‘all hands’ Tesla meeting tonight.

Tesla news lately includes a leader with a second or maybe seventh job in politics, protests, vandalism, a White House lawn advertisement, record high trade-in numbers, and a Cybertruck recall to fix glued-on trim pieces that can’t stay attached.

So, to beat the allegations that it might be cooked, tonight Musk and Tesla put on a hastily announced “all hands” meeting that was streamed publicly. Business Insider reports employees were only notified of the unusual event shortly before its scheduled start at 9:30PM ET. You can watch it here (Tesla says you should skip to 28 minutes in since it didn’t start on time, or try YouTube), but today’s Decoder episode on Tesla is probably better and shorter.

Umar Shakir
Umar Shakir
It’s “a brand tornado crisis moment” for Tesla.

One of Tesla’s usually favorable Wall Street analysts, Dan Ives from Wedbush, published a note pleading with CEO Elon Musk to spend less time at DOGE. “Tesla and Musk are facing a defining chapter in their future and how Musk handles this next few months will be pivotal to the long term growth trajectory of Tesla in our view,” Ives wrote. Another thing Ives says Musk needs to do is prepare lower-cost vehicles for 2025.

How the Tesla brand turned so toxic

The Tesla Takedown movement is rallying against Elon Musk, and it’s only getting bigger.

Nilay Patel
Andrew J. Hawkins
Andrew J. Hawkins
Have you seen Tesla’s missing $1.4 billion?

The Financial Times compared the electric automaker’s capital expenditure in the last six months of 2024 to its valuation of the assets that money was spent on, and discovered that $1.4 billion has “gone astray.”

Looking at last year, in the third and fourth quarter combined, Tesla spent $6.3bn on “purchases of property and equipment excluding finance leases, net of sales” according to its cashflow statements. Over on the balance sheet, however, the gross value of property, plant and equipment rose by only $4.9bn in that period, to $51bn.

$6.9 billion minus $4.9 billion equals $1.4 billion, or the sum the paper says appears unaccounted for. It’s a bit complicated, but unless Tesla reports the missing money in its next earnings report, it could indicate that something fishy is going on — beyond a stock collapse amid a global protest movement.

Wes Davis
Wes Davis
Tesla cameras versus the Wile E. Coyote test.

Can you trick a Tesla’s camera-based Autopilot system, which has been linked to hundreds of crashes, using simulated rain, fog? Will it barrel through a wall covered in an image of the road beyond, like Looney Tunes’ Wile E. Coyote slamming into the Road Runner’s fake tunnels?

Yes you can, according to Engineer and YouTuber Mark Rober’s testing. (Bonus: Rober also uses LiDAR to map Disney’s pitch-black Space Mountain coaster. )

The fake promise of better SiriThe fake promise of better Siri
David Pierce
Andrew J. Hawkins
Andrew J. Hawkins
Tesla’s more ‘affordable’ EVs will probably just be cheaper Model Ys.

Tesla has been promising more affordable models as the thing that will help pull it out of its current rut. But a new report out of China (by way of Electrek) suggests that they’re likely to be stripped down Model Ys. This follows reports that the company was testing sub-$35,000 Model 3s in Mexico with cheaper materials and fewer screens. Based on the 36kr report, the project is being spearheaded by Tesla’s Chinese engineers — which makes sense, because car companies in that country have really cracked the code on cheap EVs.

Is Tesla cooked?Is Tesla cooked?
Play
Andrew J. Hawkins
Richard Lawler
Richard Lawler
Trump hosts a Tesla ad at the White House.

Donald Trump livestreamed a Tesla showcase in the White House driveway on Tuesday, apparently reading the notes of a Tesla sales pitch as he performed choosing one of its EVs to purchase from five delivered for the event.

Standing alongside Elon Musk, Trump attempted to boost the automaker, after prices of its shares dropped 15 percent over the last five days, and said he’d label violence against its locations as domestic terrorism.

Elon Musk, chief executive officer of Tesla Inc., left, and US President Donald Trump in a Tesla Model S vehicle on the South Lawn of the White House in Washington, DC, US, on Tuesday, March 11, 2025.
Bloomberg via Getty Images
Jay Peters
Jay Peters
Four Cybertrucks were damaged by a fire in Seattle.

Although there have been an increasing amount of protests against Tesla, “the Seattle Fire Department (SFD) has not yet said whether foul play was suspected as the cause of the fire, which is under investigation,” according to KOMO News.

Richard Lawler
Richard Lawler
“Cybertruck will be waterproof enough to serve briefly as a boat,” - Elon Musk.

Musk tweeted that in 2022, adding that it could “...cross rivers, lakes & even seas that aren’t too choppy.” Today Electrek highlights this incident that occurred Monday morning in Ventura, CA.

It’s unknown if the Cybertruck’s driver forgot to engage “wade mode” or made some other error while trying to launch a jet ski from the boat ramp, but KABC reports the vehicle was completely submerged by the time fire crews arrived. A Facebook post says it took about an hour and a half to recover the Cybertruck.

Elizabeth Lopatto
Elizabeth Lopatto
James Murdoch dumps $13 million of Tesla shares.

At least, that’s what this SEC filing says. He’s one of several insiders who’ve been selling lately, I notice; the chair of Tesla’s board, Elon Musk’s brother, and Tesla’s CFO all dumped tens of millions in shares last month, too. Tesla shares closed today at $222.15, down 41 percent this calendar year. They’re still up about 25 percent from this time last year. It remains unclear whether the continuing Tesla protests have rendered the brand toxic.

Andrew J. Hawkins
Andrew J. Hawkins
Tesla shareholders are stuck in a very expensive game of chicken.

With Tesla shares crashing over 50 percent since December, some shareholders are left wondering how much longer they can hold out. Fortunately Reddit is a place where financial masochism thrives, and losses that cross into the six-figure territory are seen as a sign of fortitude. A post from a Tesla shareholder who lost “tens of thousands” of dollars and was looking for coping strategies yielded these absolutely master-class responses:

Screenshot: Reddit
Wes Davis
Wes Davis
Tesla protests continue to escalate.

Six people were arrested Saturday after “several hundred protestors” blocked entrances to a Manhattan Tesla showroom, The New York Times reports. “Tesla Takedown” protests aim to hurt Elon Musk by targeting Tesla, which has seen sales dropping globally since Musk started directing deep cuts in the federal government.

The Times details violence beyond formal protests, including shots fired at a showroom Thursday night. Earlier that day, feds charged someone accused of “planting a Molotov cocktail near a vehicle.”

Jess Weatherbed
Jess Weatherbed
‘Never owned a car that generated so much hate.’

Users on a Facebook group for Cybertruck owners are posting about public backlash being directed towards their vehicles, showing people flicking them off and lewd or abusive messages they’ve received.

Cybertrucks are a recognizable target for the “Tesla Takedown” protestors opposing Elon Musk’s federal government takeover. Many owners are embracing the hate, however, with 404 Media noting that group members chalk it up to something only “crazed,” “poor,” or “brainwashed” “libs” are doing.

Jay Peters
Jay Peters
Not a great sign for Cybertruck sales.

Tesla is currently offering prospective Foundation Series Cybertrucks free Supercharging “during your ownership of the vehicle,” as spotted by automotive journalist Chad Kirchner. Tesla is showing banners advertising the promotion on the Cybertruck website.

A screenshot of a promotion on the Cybertruck website that reads: “Receive free Supercharging when you take delivery of a new Foundation Series Cybertruck. Explore Inventory”
Andrew J. Hawkins
Andrew J. Hawkins
‘Tesla Takedown’ protests are heating up.

Nine people were arrested over the weekend during a “raucous” demonstration outside a Tesla showroom in Manhattan this past weekend, Reuters reports. The protest, which drew hundreds of participants, was part of an escalating “Tesla Takedown” movement opposed to Elon Musk’s takeover of the federal government. The protesters want to hurt Musk by deterring sales of Tesla vehicles and tanking the company’s stock price. Huge crowds turned out for demonstrations in Florida and Arizona as well.

Andrew J. Hawkins
Andrew J. Hawkins
Tesla’s stock is dropping, but not because of the protests.

The company’s value dropped below $1 trillion for the first time since last November, causing anti-Elon Musk protesters to celebrate on Bluesky. But the losses don’t appear to have much to do with the demonstrations, which only started earlier this month.

Tesla’s sales numbers in Europe are down-right atrocious, thanks to inventory shortages after an all-out sales push at the end of 2024 and factory changes for the Model Y, its most popular vehicle. This is not to say that Musk’s advocacy for far-right political parties in Europe isn’t also having an effect. People really seem to hate that!

‘Tesla Takedown’ wants to hit Elon Musk where it hurts

It started with a handful of demonstrations that have now reached 65 cities. But can these rallies actually take down Tesla?

Andrew J. Hawkins