McDonald’s must have gotten the message that its new Happy Meal mascot is the stuff of nightmares, because its latest branding pivot has the bland appeal of a stock photo. Mashable has the scoop about this new Hamburglar (pictured above), who looks like a lot of things. Consider this a Rorschach test for your writers at The Verge.
The new McDonald’s Hamburglar looks like a dad who picked the lamest costume at Party City
is a senior editor who has obsessed over headlines and internet speeds since 2011. He previously worked as an advocate for the National Park System.
Here’s a short list of what we see:
- A dad who is way to excited about this Party City Halloween costume
- The nemesis in season 2 of Daredevil
- Lone Ranger reboot cosplay
- Captain Morgan in an alternate universe
- Frontman of a late-'90s Fat Wreck Chords band
- The star of the new Pick Up Artist reality show reboot, Dignity Snatcher
- This:
Pretty sure new Hamburglar is actually 1990s WWF wrestler the Repo Man. @sundownmotel back me up here. pic.twitter.com/Wy0T7AUSGd
— Chris Welch (@chriswelch) May 6, 2015 
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- The US is charging an American citizen for wiping his phone at the border
- X Money is launching in the US starting today
- Xbox’s huge outage even blocked games on disc
- This is my new favorite laptop, but thanks to RAMageddon the price already went up by $800
- Meta is royally screwing up its smart glasses rollout
