McDonald’s must have gotten the message that its new Happy Meal mascot is the stuff of nightmares, because its latest branding pivot has the bland appeal of a stock photo. Mashable has the scoop about this new Hamburglar (pictured above), who looks like a lot of things. Consider this a Rorschach test for your writers at The Verge.
The new McDonald’s Hamburglar looks like a dad who picked the lamest costume at Party City
is executive editor who has obsessed over headlines and internet speeds since 2011. He previously worked as an advocate for the National Park System.
Here’s a short list of what we see:
- A dad who is way to excited about this Party City Halloween costume
- The nemesis in season 2 of Daredevil
- Lone Ranger reboot cosplay
- Captain Morgan in an alternate universe
- Frontman of a late-'90s Fat Wreck Chords band
- The star of the new Pick Up Artist reality show reboot, Dignity Snatcher
- This:
Pretty sure new Hamburglar is actually 1990s WWF wrestler the Repo Man. @sundownmotel back me up here. pic.twitter.com/Wy0T7AUSGd
— Chris Welch (@chriswelch) May 6, 2015 
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