We’ve given T-Mobile’s CEO a lot of flak for his thirsty shenanigans over the years — including his company’s reckless disregard for the principles of net neutrality — but the guy’s brand is undeniably the most compelling in the wireless industry. AT&T CEO Randall Stephenson? Verizon Wireless CEO John Stratton? Never heard of ‘em. But T-Mobile CEO John Legere really is a well-known character, at least among people who care about things like wireless industry bluster. And his latest video is delightfully over-the-top.
T-Mobile CEO John Legere fully embraces his cartoon ego in this montage
He may not be Batman, but he’s trying!
He may not be Batman, but he’s trying!
is executive editor who has obsessed over headlines and internet speeds since 2011. He previously worked as an advocate for the National Park System.
Accompanying T-Mobile’s announcement of its latest “uncarrier” event on Monday, June 6th, the company released this video that fully captures the foul-mouthed, industry-bashing, Batman-wannabe brand that Legere has worked hard to cultivate since 2013. It’s a spot-on, self-aware montage of Legere’s persona, and it actually distinguishes Legere from the inane cynicism of his competitors. Let’s just hope “Uncarrier 11” isn’t another scheme to mess with the internet.
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