Nikon was founded 100 years ago today in Tokyo, and in honor of that fact the corporation has made itself a Wizard of Oz-inspired music video full of glitter, rainbows, candy-colored blimps, and guys with cameras for heads.
Nikon made a trippy music video as a 100th birthday present to itself
The video is for the song “Oz,” by Japanese rock band Mrs. Green Apple, and they appear in it alongside a “Selected Team of Nikon Employees.” The choreography is pretty basic summer camp stuff, and these dancers have the glazed, giddy expressions of people having a great time while simultaneously being nervous beyond all reason. I believe that they’re real Nikon employees without professional dance experience, is what I’m saying.
“Oz” is a fun video, as far as birthday presents made by a brand and for a brand go! I mean, just look at these lil’ jumpy guys:
The members of Mrs. Green Apple are professionals, and they lead a few of the dance routines. According to Nikon’s 100th anniversary website, “This is a must-see dance collaboration you won’t find anywhere else!”
Well... it’s hard to refute.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
