Twitch
Twitch is the biggest name in live-streaming. Launched in June 2011, Twitch quickly became the go-to home for video game streamers, growing to tens of millions of monthly viewers within just a few years. Amazon acquired the company in 2014, offering the commerce giant a powerful competitor to YouTube, with an audience the Google-owned video platform has struggled to reach. Twitch is best known for being home to Fortnite streamers like Ninja and Tfue; e-sports like Overwatch and League of Legends; and new phenomena, including Grand Theft Auto V role-playing. It’s also expanded beyond games to include activities like social eating and musical performances.
Offset is joining the platform, and they hope he’s the first major celebrity of many
Twitch is bigger than it’s ever been, and here’s how it’s going to change
The campaign wants everyone it can find on board, and is working with Streamlabs on Twitch to do it
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