Interview: Samsung’s David Steel on Apple, the future of TVs, and what’s next

David Steel, Executive Vice President of Strategy for Samsung North America. Yeah, it’s a long title. He’s responsible for Samsung’s marketing strategy, and he just sat down with our own Joshua Topolsky. As a marketing guy, he hews pretty close to the company line, but he’s still a fun guy to talk to — and obviously a primary source if you’re looking for Samsung’s “official” word on anything. This is a huge show for Samsung, and there was a lot to cover, including Samsung’s interesting relationship with Apple, the rise of smart TVs, and Samsung’s strategy into the future. Check out the full interview below, it’s not to be misssed.