4K TVs are by no means price competitive with today’s most popular 1080p sets, but things are at least moving in the right direction. Sharp has announced that its 70-inch Aquos Ultra HD LED TV will go on sale at US retailers in mid-August at an MSRP of $7,999.99. Compare that to the 2.6 million yen ($31,000) ICC Purios announced at CES — with a smaller 60-inch display, even — and it’s clear we’re seeing a favorable trend for consumers. (We’ve reached out to Sharp regarding the current status of that previously announced model.)
Sharp’s 70-inch 4K TV coming to the US in August for $7,999.99
Sharp is (again) claiming that its Aquos Ultra HD LED TV is the world’s first to gain THX 4K certification, a stamp of approval that promises viewers industry-leading picture quality. THX also factors in upconversion performance, an important feature considering the dearth of proper 4K content that’s available to these TVs right now. Sony offers a slightly smaller 65-inch 4K LED TV at $6,999, with the company’s 55-inch model representing today’s “bargain” 4K set at $4,999. Not everyone’s racing to the bottom just yet; Samsung’s gorgeous “easel” 4K TV remains an unattainable luxury buy for most at its $39,999 asking price.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
