The hottest new trend at noted brand festival SXSW is activation, and all the best, most influential brands are getting on board. But what exactly is a brand activation? Join me as I wander the streets of Austin, Texas in search of social integration, strategic crossbranding, and of course, lots of free stuff.
What is brand activation? Inside SXSW’s buzziest buzzphrase
Get activated or die trying
Get activated or die trying
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
