Apparently when he picked the lamest costume at Party City, the new Hamburglar forgot to pick up candles and a cake. The first video, which is being promoted via McDonald’s Twitter account, stars the lone ranger cosplayer-turned-McDonald’s evangelist in what boils down to 30 seconds about a nagging wife. What?
McDonald’s new Hamburglar stars in his first awkward video
That’s the whole game of the scene, so to speak. The Hamburglar is supposed to be out running errands for his wife — sounds like a birthday party of some sort — but is instead filming an ad for a hamburger. He lies to her about it, which is a weird thing to lie about when you’re the hamburglar and leave the house dressed to burgle hams. Also, he never puts his phone on vibrate or airplane mode.
McD's is after me (apparently, so is my wife)! Tweet #RobbleRobble to keep them off my trail. https://t.co/JBVThrmHir
— Hamburglar (@McDonalds) May 12, 2015 “Robble, robble, America.”
Sigh. I liked him better before the plastic surgery.
Update: Director of McDonald’s Media Relations Lisa McComb has provided us the following statement:
”The clip that was posted to Twitter this afternoon wasn’t a commercial. As part of Hamburglar’s takeover of the McDonald’s Twitter account, the short video shows his double life: grabbing Sirloin Third Pound Burgers while keeping his identity under wraps via a call back to his family in the suburbs.“There’s also been another video since publish:
I’m dodging McD’s at every corner, keep tweeting #RobbleRobble, America! Time to grab more Sirloin burgers… https://t.co/61Lhd61ey6
— Hamburglar (@McDonalds) May 12, 2015 Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
