Asus’ ZenFone 4 smartphone family is now available in North America. The family includes the ZenFone 4 Pro, ZenFone 4, and ZenFone 4 Max. The Taiwanese company typically releases its products abroad before they become available in the US.
Asus ZenFone 4 family arrives in North America


The three phones all have dual rear cameras and run on Qualcomm Snapdragon processors. The ZenFone 4 Pro, the most high-end option of the three, costs $599 and boasts 6GB of RAM, a Qualcomm Snapdragon 835 processor, and a bigger battery capacity than the other two phones. It also has a 1920 x 1080 OLED display.
Meanwhile, the ZenFone 4, which costs $399, is the only phone in the family with color options. It comes in midnight black or moonlight white, which sound a lot fancier than the Google Pixel 2’s down-to-earth options of kinda blue, just black, and clearly white. In the end, though, it’s still just black and white. Spec-wise, it’s largely similar to the Pro, but doesn’t have the OLED, runs on a Qualcomm Snapdragon 630 processor, and its second rear camera is only 8MP.
At the lower end, there’s the ZenFone 4 Max that comes in a poetic-sounding deepsea black. It has two screen size options: 5.2 inches at $169, and 5.5 inches at $199. Both models have similar specs: the display is at 720 x 1280, the main rear camera is 13MP, and the front camera is 8MP. The 5.2-inch model runs on the Qualcomm Snapdragon 425 processor, while the 5.5-inch model has the Qualcomm Snapdragon 430 processor and a bigger battery than the 5.2-inch phone, which seems to justify the additional $30 cost.
The ZenFone 4 family goes on sale today at major retailers.











