I don’t know about you, but I sometimes feel like Twitter is overloaded with ads in my feed. Unfortunately, those ads don’t seem to be enough for the company, though, because it’s testing a new place to show them: right in the middle of conversations.
Twitter is trying out ads in the perfect new place: right in the replies
Just kidding, it’s a bad place
Just kidding, it’s a bad place
Illustration by Alex Castro / The Verge
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
The new ad format is in testing on iOS and Android, and you’ll see ads after the first, third, or eighth reply to a tweet if you’re in the test, according to Bruce Falck, Twitter’s revenue product lead. He shared a GIF of what the new in-conversation ads look like:
The in-conversation ad looks exactly as you’d expect, but I can’t say I’m a fan. Twitter can already be a pretty overstimulating place, especially if I take a risk by tapping into potentially heated replies; I don’t know if I want to have to cognitively process ads amongst other junk like Elon Musk impersonators. Fortunately, I don’t seem to have been selected for the test just yet, so at least for now, any conversations I read are ad-free.
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