You could have been forgiven for missing Reddit’s Super Bowl ad tonight — it was only five seconds long. The ad mostly consisted of a text message that would’ve been pretty difficult to read in the moment, claiming that the company spent its “entire marketing budget on five seconds of airtime.”
Reddit bought a five-second Super Bowl spot celebrating GameStock
“Underdogs can accomplish anything when they come together around a common idea.’
“Underdogs can accomplish anything when they come together around a common idea.’
“One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea,” Reddit says by way of explanation, in a clear nod to the GameStop stocks saga that was driven by posters on the r/WallStreetBets subreddit. “Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on ‘tendies.’”
You can watch the ad above, but here’s the full text in case it’s too small on your phone screen:
Wow, this actually worked.
If you’re reading this, it means our bet paid off.
Big game spots are expensive, so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea.
Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on “tendies.” Maybe you’ll help r/SuperbOwl teach the world about the majesty of owls. Maybe you’ll even pause this 5-second ad.
Powerful things happen when people rally around something they really care about. And there’s a place for that. It’s called Reddit.
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