TikTok is making it easier for creators to answer their fans’ questions

TikTok has officially launched a new Q&A feature that’s designed to help creators answer questions from their fans. It’s available on both pre-recorded and live videos, and works by having viewers mark their comment as a question. Creators can then either answer questions via a text comment or video reply.

In live videos, presenters can select questions from a dedicated menu, and then choose to highlight them during live responses. In video replies, Q&A comments can be added as stickers, which link back to the video where the question was originally asked. A new section in a creator’s profile aggregates all their Q&As into one place as well as serving as another place for viewers to ask questions.

TikTok says the feature is available for Creator Accounts, which anyone can switch to via the “Manage account” option in settings. “To turn on Q&A, go to your settings and privacy page, select Creator, tap Q&A and hit the “Turn on Q&A” button to activate the feature,” the company says.

The Q&A feature was being tested earlier this year as an opt-in feature to Creator Accounts with over 10,000 followers. Now, it’s available worldwide to anyone who wants to opt-in.