Yelp is rolling out a new tool that will allow businesses the option to identify themselves as Asian-owned, chief diversity officer Miriam Warren announced today. The new optional attribute will make it easier for Yelp users to find and support Asian-owned businesses easily.
Yelp is making it easier for users to search for Asian-owned businesses
Owners will have the option to add the attribute to their listing
Owners will have the option to add the attribute to their listing
Business owners will be allowed to edit their existing listing on Yelp and select the attribute that notes they are an Asian-owned business. The feature will be available when a business owner logs in to their Yelp for Business account. Once enabled, users who filter by “Asian owned” restaurants will find a list of businesses near their location that have self-selected that attribute. Yelp previously rolled out similar attributes for businesses to display, such as the option to identify as Black- or women-owned.
Yelp also confirmed in its latest Economic Impact Report on diverse businesses that searches on Yelp for Asian-owned businesses increased by 130 percent in February. The company also said that, during the months of April and May, the Yelp Foundation will double match any donations a Yelp employee makes to selections that are Asian American and Pacific Islander-serving, such as Asian Americans Advancing Justice - Atlanta and Stop AAPI Hate.
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