Amazon is set to release Amazon-branded TVs as soon as October in the US, according to Insider. The TVs will have Alexa, screen sizes “in the range of 55 to 75 inches,” and will be designed and manufactured by third parties such as TCL, Insider reports. The company is also developing a TV designed in-house, Insider says, but it’s unclear when that might be released.
Amazon is reportedly planning to release an Amazon-branded TV as soon as October
Amazon could be stepping up its TV efforts
Amazon could be stepping up its TV efforts
Illustration by Alex Castro / The Verge
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Amazon already has many irons in the fire with TVs — it partners with Best Buy to sell Toshiba and Insignia TVs that run Amazon’s Fire TV software, offers an AmazonBasics-branded TV in India, and has the Amazon Fire TV Stick and Amazon Fire TV Cube, which you can hook up to your TV. But this rumored new Amazon-branded TV could indicate that the company is stepping up its television efforts to take on TV stalwarts like LG and Samsung more directly.
Amazon didn’t immediately reply to a request for comment.
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