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Do truck owners want their trucks to look “brutish”?
That’s how GMC’s head of exterior design described the front-end of the new Sierra EV Denali to me earlier this week. I suppose there’s some truth to it, considering how well these brutish, boxy trucks sell in the US.
But the description takes on a darker tone when you consider how many people are killed each year by big trucks, and the role that exterior design plays in these deaths. Consumer Reports did an extensive rundown last year. Et tu, brutish?
GMC Sierra EV Denali revealed: plug-in-powered pickup goes premium
Andrew J. Hawkins
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