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The latest reason for social media companies to be frustrated with Apple about advertising rules:
Say you’d like to promote your brilliant tweet or painstakingly crafted Facebook meme, and you want to do it right from the main iPhone app. In the past, companies like Facebook have argued that Apple shouldn’t get a cut of these paid “boosts” on posts, since they’re a form of advertising. But today, Apple said “Nah, just give us 30 percent, it’s in our rules now.”
This all follows Apple’s app-tracking transparency changes doing a number on social media ad businesses. Apple did carve out a caveat, though: sole-purpose apps for ad buying don’t need to give Apple a cut.
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