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Alexa has always been a bit dumb. That’s why it’s losing Amazon money.
Business Insider had a big report out over the weekend about Amazon gutting its Alexa team due to unprofitability. But I’ve been saying for years that the voice assistant never moved beyond its basic functionality. It’s this key limitation, I’d argue, that’s made it harder to monetize Alexa and so contributed to its current woes.
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