Amazon’s Alexa smart assistant seems to be everywhere. Since it was first announced in 2014 with the original Amazon Echo speaker, the voice assistant has gained thousands of new “skills” and comes in a variety of form factors – from miniature speakers to ones with a video camera and a touchscreen. Alexa has been integrated into a wide range of devices including cars, fridges, smartwatches, lights, and security cameras.
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The screen is gorgeous, the hardware works, and it finally runs full Android. But there’s too much Amazon in my tablet.
Amazon is determined to turn Alexa Plus into a do-everything AI assistant that can compete with Gemini, ChatGPT, Claude, and the rest. But after a year of testing, The Verge’s Jen Tuohy has mixed feelings on how it’s all going. And on whether a new tablet is the right way to fix it.
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Amazon’s assistant can’t always remember who I am or where my daughter goes to school — but it can now reliably turn on my lights.
The Alexa line is also Amazon’s first tablet to run full-fledged Android with access to the Play Store.
For better or worse, Amazon Alexa and Google Home’s smart voice assistants have been imbued with new generative AI powers.
The promise is you can use natural language with your smart speaker to adjust your thermostat, lock the doors, and find out what your pets have been up to. The reality is smart home voice assistants are going through an identity crisis. I invited Verge editor-in-chief Nilay Patel onto his own podcast to compare notes on life with Alexa Plus versus Gemini for Home.
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It’s the first European launch for Alexa Plus. It will be available for free during early access, then will cost £19.99 (about $26.50) a month, or free for Prime subscribers. The update should “feel genuinely British,” according to Amazon:
“Alexa Plus knows what a ‘cuppa’ is, will understand what you mean when you say you are ‘knackered,’ and knows that ‘it’s nippy’ means it’s chilly outside. It may even drop ‘you’re taking the mickey’ or ‘Bob’s your uncle’ into conversation.”
Amazon has expanded its Alexa Plus personality styles with a new “Sassy” option. The chili pepper icon hints at this Alexa’s “unfiltered personality,” but don’t worry, Amazon is keeping the spice mild, with only “occasional censored profanity.”
Chris K.:
Programming your robot to swear then programming it to censor its own swearing is something
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Brief, Sweet, and Chill options launched in January for Alexa Plus, and now there’s also Sassy, an “unfiltered personality with razor-sharp wit, playful sarcasm, and occasional censored profanity.”
The clever comebacks-equipped voice is adults-only and requires additional verification checks, but it’s no Microsoft Tay, M3gan, or AIA. Where the Sweet version leads with “I’m radiating pure joy,” this one suggests mayhem and being “ready to wreck some things together.”
Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor actor’s mind. It’s far from the only ad for AI in this year’s Super Bowl.
