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Alexa’s AI upgrade lands in the UK.
It’s the first European launch for Alexa Plus. It will be available for free during early access, then will cost £19.99 (about $26.50) a month, or free for Prime subscribers. The update should “feel genuinely British,” according to Amazon:
“Alexa Plus knows what a ‘cuppa’ is, will understand what you mean when you say you are ‘knackered,’ and knows that ‘it’s nippy’ means it’s chilly outside. It may even drop ‘you’re taking the mickey’ or ‘Bob’s your uncle’ into conversation.”
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