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E-bike adoption now driven by fuel prices and subsidies, not covid.
47 percent of Europeans surveyed by Shimano now cite cost-of-living as the primary reason to use an e-bike in 2022, compared to 2021 when the primary motivator (39 percent) was avoiding covid on public transport. Government subsidies and increasing environmental concerns are also helping to spur the adoption of e-bikes, which already outsell regular bikes in Germany, Belgium, and the Netherlands.
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