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How many quirks and features can you buy with $37 million?
Doug DeMuro, YouTube’s favorite car reviewer and our foremost expert on automotive quirks and features, is getting a significant cash injection from the Chernin Group. The investment group behind a number of online creators, including Barstool Sports, MeatEater, and Exploding Kittens, said it would invest $37 million in DeMuro’s Cars and Bids website, which under the deal will merge with his YouTube page to form one entity. Congrats to Doug — now buy yourself a fancy knee pillow to celebrate.
Here’s our Decoder interview with Doug from 2021, where he describes how the business of being Doug Demuro actually works:
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