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The NBA’s next TV deal will tell us a lot about Hollywood’s future.
The NBA is looking for a giant raise in its next media deal. But the networks just don’t have the spending cash anymore. So which side gives? Or does tech come in and blow it all up?
This WSJ story is a good rundown of the possibilities, and why it’s very possible nobody’s going to get exactly what they want out of this deal. Including fans.
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