Tiktok virality can put sellers in a pickle – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.
Posted
M
External Link
Mia Sato
TikTok virality can put sellers in a pickle.

Especially if they’re selling tens of thousands of products on TikTok Shop without the infrastructure to fulfill orders.

An Insider report on the viral products sold on TikTok (like a $44 pickle jar sweatshirt) suggests sales ebb and flow — merchants are sometimes overwhelmed with orders, and other times working through dry spells.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. Trump fires the entire National Science Board
  2. The US gets the worst phones
  3. Alex Jones has uncovered another massive conspiracy
  4. 360-degree cameras have a new superpower
  5. We translated the Palantir manifesto for actual human beings

More in Creators

Former MrBeast exec sues over ‘years’ of alleged harassmentFormer MrBeast exec sues over ‘years’ of alleged harassment
Celebrities will be able to find and request removal of AI deepfakes on YouTubeCelebrities will be able to find and request removal of AI deepfakes on YouTube
Canva’s CEO on its big pivot to AI enterprise softwareCanva’s CEO on its big pivot to AI enterprise software
Play
Ghost orchid in the machineGhost orchid in the machine
Cath Virginia
The creative software industry has declared war on AdobeThe creative software industry has declared war on Adobe
Canva’s AI 2.0 update goes all in on prompt-powered design toolsCanva’s AI 2.0 update goes all in on prompt-powered design tools

Top Stories