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Blue Apron’s new owner starts making changes as the delivery meal kit era fades out.
Wonder, a delivery service that licenses recipes from restaurants, bought Blue Apron for $103 million and, where available, will now use its couriers to deliver BA kits.
Of the five meal subscription services we reviewed in 2016, Plated and Peach Dish are out of business, Blue Apron and Purple Carrot have been acquired, and the winner, Hello Fresh, has seen its stock value drop by 55 percent in the last three years. This Washington Post article from last year has more info on what’s happened.
Meal-kit delivery companies flourished early in the pandemic, but are struggling now
[The Washington Post]
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