X formerly twitter turns to political ads to shore up its ads business – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.
Posted
W
External Link
Wes Davis
X, formerly Twitter, turns to political ads to shore up its ads business.

Company CEO Linda Yaccarino has tasked her son, Matt Madrazo, with getting the ads. Semafor’s sources say he’s been quietly probing Republican political ad firms ahead of the 2024 elections, while former Pandora veteran Jonathan Phelps tries for Democrat spenders.

The play comes as money from Apple, Disney, and others dries up.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. Alex Jones has uncovered another massive conspiracy
  2. 360-degree cameras have a new superpower
  3. You’re about to feel the AI money squeeze
  4. Musk vs. Altman is here, and it’s going to get messy
  5. THE PEOPLE DO NOT YEARN FOR AUTOMATION
    Video

More in News

Microsoft will let you pause Windows Updates indefinitely, 35 days at a timeMicrosoft will let you pause Windows Updates indefinitely, 35 days at a time
Alex Jones has uncovered another massive conspiracyAlex Jones has uncovered another massive conspiracy
BMW is one step closer to selling you a color-changing carBMW is one step closer to selling you a color-changing car
The RAM shortage could get even worse if Samsung labor protests cut productionThe RAM shortage could get even worse if Samsung labor protests cut production
360-degree cameras have a new superpower360-degree cameras have a new superpower
Tesla’s Cybercab goes into production — so why is Musk tapping the brakes?Tesla’s Cybercab goes into production — so why is Musk tapping the brakes?

Top Stories