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YouTube’s ad-blocker crackdown is causing chaos in the ad-blocker business.
Earlier this week, YouTube confirmed “a global effort” to crack down on ad blockers — and it’s already affecting the ad blocker business. A new report from Wired suggests that the crackdown is causing users to uninstall and install ad blockers at a record pace as they search for one that actually works:
Previously unreported figures from ad blocking companies indicate that YouTube’s crackdown is working, with hundreds of thousands of people uninstalling ad blockers in October. The available data suggests last month saw a record number of adblockers uninstalled—and also a record for new ad blocker installs as people sought alternatives that wouldn’t trigger YouTube’s dreaded popup.
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