And the winners are:
• iPhone App of the Year: AllTrails
• iPad App of the Year: Prêt-à-Makeup
• Mac App of the Year: Photomator
• Apple TV App of the Year: MUBI
• Apple Watch App of the Year: SmartGym
• iPhone Game of the Year: Honkai: Star Rail
• iPad Game of the Year: Lost in Play
• Mac Game of the Year: Lies of P
• Apple Arcade Game of the Year: Hello Kitty Island Adventure
Apple also awarded “generative AI” with Trend of the Year:
Apps are a reflection of culture, and in 2023, generative AI captured users’ collective imagination with its evolution unfolding in real time. Apps started integrating AI throughout the year in a variety of ways. Although many features are still in their infancy, they gave users a chance to see, firsthand, the technology in action and come to their own conclusions about the benefits and risks.
Apple rounded up a few generative AI apps that exemplify the trend.
