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X is turning to small to medium-sized businesses to offset the advertising exodus.
After Elon Musk’s endorsement of an antisemitic post led Apple, Disney, IBM, and other major companies to pull advertising from the platform, now an X spokesperson tells the Financial Times it will target smaller businesses instead:
‘Small and medium businesses are a very significant engine that we have definitely underplayed for a long time,’ the company told the Financial Times. ‘It [was] always part of the plan — now we will go even further with it.’
Musk had some choice words for the advertisers who fled the platform during NYT’s DealBook event on Wednesday and said their boycott will “kill” the company.
X ramps up new advertising strategy following Elon Musk’s tirade
[FinancialTimes]
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