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Paramount Global reportedly extended its cable deal with Comcast.
According to Deadline, the company notched the deal without losing any of its channels on Comcast’s Xfinity service. The article says the agreement came in just under the wire to prevent a Paramount cable blackout.
Paramount was in a strong position. Deadline noted that its CBS network has broadcast rights for the Super Bowl in February, while Variety points out Comcast could be one of the rumored companies eyeing Paramount for acquisition.
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