Tags — basically hashtags with a twist — are now rolling out globally on Threads, Instagram head Adam Mosseri announced on Thursday.
Threads has hashtags now
Threads’ tags are rolling out globally, though they work differently than the hashtags you might be used to on other platforms.
Threads’ tags are rolling out globally, though they work differently than the hashtags you might be used to on other platforms.
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is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Tags work a little differently than hashtags do on platforms like Instagram and X (formerly Twitter). When composing a Threads post, you start a tag by tapping the # symbol and then typing out your topic. But instead of being limited to just one word, you can type out a whole phrase (with spaces!) and add special characters, according to Mosseri. However, you can only make one tag per post.
The purpose of tags on Threads is the same as a hashtag, though. “If you share on Threads, [tags are] a great way to help connect with people who are interested in the topics you’re talking about,” Mosseri says. “And for everyone, it’s a great way to help dive deeper into your interests.”
I like Meta’s implementation here, even the single-tag limit, as it seems like a smart way to prevent annoying hashtag spam. That said, we’ll have to wait and see if users actually adopt the tags so that they can become a useful way to find conversations about a topic. (I’m hoping there will be some tags about The Game Awards when I cover that event tonight.)
Meta first started testing tags with users in Australia in November.
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