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Is Netflix’s ad-supported tier starting to catch on?
After getting off to a slow start, The Information reports that signups to Netflix’s $6.99 per month Basic with Ads plan doubled from December to January.
We still don’t know how many people are signed up for the ad-supported plan, but maybe that increase means Netflix won’t have to refund advertisers for missing viewership targets.
Netflix Tells Advertisers Sign-Ups to Ad Tier Doubled in January
[The Information]
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