M
The Wordle answer today is MONEY.
Why do publishers like Digital Trends, PCGamer, Mashable, and even NME run daily or regularly updated Wordle guides?
Google search traffic, of course. Players’ obsession with keeping their winning streak has created a Wordle-sized money machine for news outlets looking to cash in on the game’s popularity — and its SEO potential.
A Big Hint the Whole Wordle Thing Is Completely Out of Control
[Slate Magazine]
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