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Twitter adds “Half ads” to list of Blue features.
Paid subscribers should now see around half as many ads as everyone else in the For You and Following timelines. The feature was recently added to a support page, delivering on one of Musk’s long-promised premium benefits. But be warned:
“The half ads feature does not apply to... ads on profiles, ads in Tweet replies, promoted events in Explore, promoted trends, and promoted accounts to follow.”
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