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Spotify might try music videos.
Bloomberg reports Spotify “has already begun talking to partners about the product” adding full-length music videos to its app. After Spotify’s podcast plan went awry, it appears the company could try to take a bite out of YouTube (which also deeply integrates videos into its YouTube Music service) and TikTok.
The app’s divisive redesign earlier this year added short video clips with videos of artists discussing music, in addition to the existing Canvas background animations.
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