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And joining her is NBCUniversal executive vice president Joe Benarroch (via Wall Street Journal). From the Journal:
“Tomorrow, I start a different professional adventure at Twitter, taking on a role focusing on business operations,” Benarroch wrote in the memo. He noted that he has worked with Yaccarino to champion and grow the company’s business priorities and help build partnerships, among other things. “I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together.”
Yaccarino’s hiring has helped rid the company of its “high risk” label, and bringing in NBCUniversal’s top ad sales person is another attempt to connect with advertisers.
The Verge’s Alex Heath has confirmed both will start tomorrow.
