Instagram’s Threads: all the updates on the new Twitter competitor
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9to5Mac confirmed with Schiller himself that @philipschiller007 is indeed his real account, and he’s already made a few posts on the platform. Apple Music, Apple News, Apple Books, Shazam, and Beats are on Meta’s new social network, too, though Beats is the only one that’s posted anything.
Still, it’s interesting that Apple has its eyes on Threads at all, especially given that Meta and Apple are about to go head-to-head in virtual reality. (Full disclosure: I stole this joke from Nilay.)
I wonder if Tim Cook will eventually join. He posts every once in a while on Twitter, and apparently told Elon Musk last year that Apple “never considered” removing Twitter — will Cook make the move to Threads?
