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The cable company that paid $200 million for the “CNBC for millennials” is reportedly trying to unload it.
You’re most likely familiar with Cheddar TV as a network that plays on the screen at the gas pump (and you may have seen some of your favorite Verge editors on there).
It was founded by a former Buzzfeed exec (Mia Sato can tell you more about how that’s been going), and in 2019, Altice USA bought it, hoping to carve out a foothold in live news that hasn’t entirely materialized.
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