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John Legend is the new “brand ambassador” for the revived Neopets.
I don’t know what this will actually mean, but it’s happening. The classic virtual pet game is now run by an independent company and just relaunched its homepage, and I interviewed the new company’s CEO about the relaunch. The site is set to bring back a bunch of the old Flash games this week.
Disclosure: John Legend is on the board of directors for The Verge’s parent company, Vox Media.
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