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Google’s Sundar Pichai shared some small updates on Search Generative Experience.
During Alphabet’s Q2 earnings call, Pichai said that the AI-generated search results experiment now generates AI snapshots in half the time since launch. (Maybe I should give it another shot.)
The company is also “testing and evolving” ad placements and formats in the new tool. Here’s some ways they looked as of May.
In a later part of the call, Pichai reiterated his confidence in SGE. “Over time, this will just be how search works.”
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