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In a message retweeted by new Twitter CEO Linda Yaccarino, Twitter published some reasons for the spontaneous new limits that included pulling the plug on the preferred version of its TweetDeck tool.
The company also claims that limiting how many tweets people can read has had a “minimal” impact on advertising.
Any advance notice on these actions would have allowed bad actors to alter their behavior to evade detection.
Currently, the restrictions affect a small percentage of people using the platform, and we will provide an update when the work is complete. As it relates to our customers, effects on advertising have been minimal.
[business.twitter.com]











