Several reality trademarks are officially apples now – Breaking News & Latest Updates 2026
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Everything we know about Apple’s Vision Pro

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Several “Reality” trademarks are officially Apple’s now.

Remember when we thought the Vision Pro would be called the Reality Pro? That was because of some sneaky shell company trademark filings by (probably) Apple last year.

Turns out Apple went ahead and transferred those trademarks to itself, according to Mark Gurman’s Power On newsletter in Bloomberg today. It might not ever use them, but at least it won’t be surprising if it does.

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