“MovieTok” TikTok creators are in The New York Times letting everyone know they are not critics — as if that wasn’t already very clear.
Unsurprisingly, the line between a promotional post and an honest review is nearly nonexistent. Some make sponcon for studios or accept gifts; others avoid saying anything too mean:
Cruz, 34, echoed other MovieTok reviewers who said they dislike doing sharply negative posts and would be unlikely to slam a movie whether they were in business with the studio or not. She said she generally prefers to deliver negative opinions in the form of a “compliment sandwich,” preceded and followed by more positive remarks.
Perhaps this is why studios are hitting up influencers during the Hollywood strikes?
[The New York Times]
